In order to powerfully serve our chosen audience, we have to get intimate.
We have to know their desires, their values, the fears that keep them awake at 3am.
We love them deeply. We think about them constantly. We speak their words.
In many cases we ARE them, or used to be.
We live in their skins.
In order to powerfully serve our chosen audience, we have to get distant.
We have to be able to see the things they don’t, to know what they can’t know, to see them better than they see themselves.
We stand back and watch. We stand back and assess.
We distance ourselves from them.
We watch them through the microscope.
How do we reconcile this dichotomy?
In the comments, please share how you manage the duality of intimacy and distance. How do you stay close and yet stay apart?
What’s most difficult? What made it feel more natural?
I’m looking forward to hearing your thoughts…
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