What if…

Summer road trip : day4 : Salem

What if you decided that you weren’t going to settle for the standard life: do tasks that make cash then do tasks that make joy.

What if you decided that everything you did in your business had to produce both cash AND joy?

Then…

You would have to stop delivering every offering that you didn’t love.

You would have to ditch every client who make you grit your teeth – or yawn.

You would have to end your relationship with every supplier who left you bored, frustrated or angry.

You would have to stop dicking around on social media and just reading everyone else’s links – unless they were links that increased your chances of making cash and joy.

You would have to write enjoyable sales pages for offerings that you’re giddy to sell.

You would have to only write articles that improved your chances of making money and were a pleasure to write.

You would have to become very efficient.

You would have to say no to 90% of the requests in your inbox.

You would have to conduct experiments.

You would have to schedule in breaks to walk in the garden and play Dragon Age 2.

You would have to be surrounded by peers who valued both cash and joy, and not one or the other.

You would have to build your capacity to care.

You would have to put your prices up, probably.

You would have to adapt the living hell out of most marketing frameworks. (Not mine, she says smugly.)

You would have to stop giving your work away to people who won’t value it.

You would have to deliver stunningly amazing and remarkable work.

You would have to stop censoring yourself.

You would have to love your inbox and your to-do list.

You would have to fall in love with meaningful metrics.

You would have to commit intensely.

You would have to ignore most of the advice of all of your mentors.

You would have to have constant reminders to stay on target. (Use the Force, Luke.)

You would have to be very fussy about who you work with.

You would have to think before you implement.

You would have to know when to take days off.

You would have to abandon half a hundred sexy future plans.

You would have to focus on rocking the hell out of just a few.

You would have to lead.

You would have to be imperially confident in your teeny tiny empire.

You would have to alienate a thousand people and madly fling all your love at a hundred.

You would have to turn the volume up to 11.

You would have to get lots of sleep.

You would have to endure conversations about how you’re, like, way too intense.

You would have to resist the comforting womb of inertia. All day.

Sound exhausting?

Sound life-changing?

Sound the trumpets!

Ready to start shining? Goddamn Radiant is here to help.

Creative Commons License photo credit: pfala