You may have noticed – although you are extremely busy and I’m not going to assume anything – that I experimented recently with changing my prices to Australian dollars.
I had lots of sensible-shoe reasons for wanting this to work – it’s cheaper for you, it’s less paperwork and tax headaches for me, and it improves the accuracy in my cash flow projections.
Full of optimism and Improvement Cheer, I changed everything over.
And then sales dropped.
So I asked the lovely Rise and Shine peeps whether the Australian dollar thing was or could be an issue that would prevent them from buying. And I got plenty of thoughtful, intelligent responses that said, “Yes. Possibly.”
Queue lots of fiddly button-pressing. I’m back in US dollars.
Because my comfort is quite simply not as important as yours, when it comes to sales.
I mean, I’d like this to be easy for both of us. I would.
And often that’s possible. Mostly, even.
But there are some situations where someone is gonna have to endure something. It might be a fiddly data-gathering task, or finding the right time for a non-calendar meeting, or travelling across town for a delivery… any of those situations where one of you is going to have to cope with extra work or discomfort to make this come together.
And every time, you have to choose: will I do it, or will they?
I’ve seen plenty of business owners who seem to default to, “Screw ’em. They want it, they can come and get it.” And they tend to provide terrible experiences.
But I’ve also seen some who are absolutely goddamn determined to take every single single particle of work onto themselves, and get butthurt and spaniel-eyed if you so much as carry your own parcel. And that bugs the ever-living shit out of me. (Do you not trust me to assemble my own Lego warrior? Be damned to you!)
You can have some decent defaults, but you don’t want to be an extremist. Sometimes it’s you, sometimes it’s them. At Cash and Joy, I find that it’s mostly me, but I don’t know if that’s a universal constant or my own preferences. (Your thoughts are appreciated in the comments.)
So I guess what I’m saying is this: every time there is some extra work or discomfort to be resolved, you have to decide:
I have managed the minor discomfort of the okay-but-how-much-is-this-in-the-money-I-pay-for-dishwashing-liquid mental math for years now. I experimented with giving it to you, and you really didn’t want it. So now I have it back.
And that’s fine.
It’s certainly better than having an easier-for-me system and less sales.
Love and haddock,
P.S. Speaking of failures, due to Life I didn’t manage to promote the I Love Sales Pages Bribery Competition! So you now have one extra week to win the totes wicked useful prize. Please do come add your experiences, dearest.