In which I change my mind mid-way through


Hello, darlingface.

Did you miss me?

I missed me.

So I had a looong period (documented over at Mediocre Be Damned, along with one extremely valuable lesson learned withal, should you be so inclined) of non-functionality. I made nothing, I slept a lot, and the only flourishing endeavour I commanded was my iPad’s farm.

(So. Many. Carrots!)

Now finally I am again able, albeit slowly and stumblefootedly, to make things. Began with baking, then sewing projects, then actually talking on social media again. Hitting the publish button on Mediocre Be Damned.

I left Cash and Joy for last, ’cos I needed enough zoomjuice in my brainpan to riddle with.

I need to re-solve the foundational question: what is Cash and Joy committed to bringing more of into the world?

Cool shit!
Ethical marketing strategies
People who make money by creating things they believe in
Eradication of unnecessary stress
Damning the Man (and saving the Empire)
Teensy businesses
Full-frontal emotional nudity
Taking it less seriously, sheesh
Your brilliance

The crockpot of ingredients hasn’t changed drastically over the years, and it’s awesome. I grinned while writing that.

But there’s a driving need to just fucking pick one, already. Make it easier to be the Subject Matter Expert, the Go-To Gal, the saint in her niche. Or maybe find a higher-level taxonomy, a catchy nickname for the crockpot itself.

Shit, when I started writing this article I had one picked out and everything.

I was gonna announce it right about… here.

But now I’m here I don’t want to.


*more long thoughtful pauses, you get the idea*

I… want to leave it a bit messy.

I need to delay auditing my offerings and constructing a neat Pinterest-friendly label for What We Offer Hyah.

Aw dammit, it would be so easy and tempting to smoosh myself into that neat box! Comforting. Marketable.

Sterile? Yes, also sterile.

Outside, it’s getting colder and the few deciduous trees are running clearance sales on their leaves. But inside me it’s spring, and spring has to be messy. Moist, compost-y (aka: full of bullshit?), squishy, warm. Fungible. Riotous and icky between the toes.

Make spring too neat and what will grow?

Oh. I changed my mind.

I shan’t narrow, define, compartmentalise. I’m just gonna grow, and make things, and see where we end up.

Wisdoms Learned Through Sometimes Terrible Experience

Sometimes you need lots of clarity to take action.

Sometimes you get the clarity by taking action.

And dicking around waiting for The Perfect Vision to epiphanise on you is wasted time.

Or in other words:

Sometimes it wants to be neat. Sometimes it needs to be messy.

Frustrating! Harder to message! You have to be super careful to still deliver the right trust-increasing levels of consistency! It would be super easier to just pick a box already and jump in it!

But I’m going to trust myself. I shall listen to the voice of spring and respect my still-healing creator.

Where is Cash and Joy going? Couldn’t tell you.

Wanna hang around while we find out?

5 thoughts on “In which I change my mind mid-way through

  1. All hail, creative mess! Seriously, if it’s your thing, it’s your thing, and f*ck niches, boxes and all other creativity-limiting constructs. <3

  2. *rolls around in the mess like a puppy with a dead squirrel*

    …okay, maybe not that. BUT YOU GET THE IDEA.

    Love on your head.

  3. Yay, Catherine and C&J are back! So much truth, here in particular: “Sometimes you need lots of clarity to take action. Sometimes you get the clarity by taking action.”

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