It’s your lucky day! You won the prize drawing: the Good Fairy of Sustainable Business Practices has offered you a free half-hour session. Amidst lots of other sensible advice she says, “And remember, be reliable. Reliability is the basis of trust.”
You start nodding energetically and make a vow: you’re gonna become the most reliable son-of-a-gun ever.
Whenever you make a commitment you immediately add it to your calendars (you’ve got two, just for extra redundancy) and you meet those appointments, no matter what. You’ve had sessions on a cruise liner. You’ve ducked out of every personal event as the business dictates (one time you had to leave a funeral service to make a call). You wake up at 4am to chat with people in different timezones. You never have a day off. You gotta be reliable!
Then you receive a call from the Good Fairy of Sustainable Business Practices asking you what the giddy hell you’re doing.
“I’m being reliable, Good Fairy,” you say. “Like you told me.”
“Woah woah woah woah,” she replies. “I want people to be able to rely on you to deliver a quality result. You’re burning yourself out, you’re ignoring your loved ones, and you’re tired most of the time. People can rely on you to turn up, sure. But no-one in their right mind is confident you’ll deliver magnificent value. There is good reliable and bad reliable. And right now, you’re being the wrong one.”
“Oh. Shit. You’re right.”
So you reorganise.
Days off become carefully guarded; you never have appointments after 6. You build in rest breaks and times to goof off and play Tekken with your daughter. You can feel yourself bringing more focus and power to every part of your work. Word starts getting around that you always, always deliver.
That Good Fairy sure is smart.
Are you listening to her?
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