The Pilot Light is filling up again, and so I asked some of the previous cohorts to provide a testimonial if they felt the desire to. This is one of the spectacular responses I received.
I’ll admit that I had to be talked into joining The Pilot Light. Not because I hadn’t been haunting the sales page for two weeks (I had) or because I don’t like Catherine’s style (I love it), but because I honestly didn’t think my business was worth the investment.
I’d just started – The Headologist was less than six months old – and I felt tiny, lost, and confused. I had no clients, no for-sale products, and no prospects. How the hell would 11 weeks of group work (which I avoided like the plague in university) make little ol’ me into Big Bad Me? “No matter how great Catherine is,” I thought, “there’s no way I’m the right person for this.”
Which is precisely why I signed up.
Looking back, I can see where I was standing when I enrolled: At the start of my second business spiral, in the ARGH EVERYTHING SUCKS phase. The Pilot Light was actually exactly where I needed to be.
I was surrounded by truly amazing entrepreneurs and led by my fairy blogmother. I was inundated with support, succor, and spreadsheets (the good kind). I was given the tools I needed to set the concrete foundations I’d poured for myself. In short, it was another good thing I’d fought against for apparently no reason.
All of us struggled with the big stuff – the Why, Who, What, and How of our business – but putting our heads together every week and crying and cheering together made it not just bearable, but wonderful. To know you’re not alone in your story is so powerful. To know you’re all in it for the long haul and there’s a guardian angel watching out for you, even more so.
Personally, I had a monster breakthrough around the end of the official course. I’d come up with this amazing idea for a spring cleaning course, but I couldn’t figure out how to market it. I’d literally had breakdowns about writing copy before – I had no idea how to go about selling the damn thing without going nuts.
Catherine and I talked for an hour about the inside and outside of Inside Outside, even 10 minutes or so saying, “That needs to go in! There’s a marketing line right there.” I took the recording and hammered out the best sales page I’d ever written.
And now I know how to do marketing.
It sounds almost trite how simple it is. But that’s what happened. It took me the whole run of the course to break that barrier, but I absolutely needed it – without putting in the time, effort, energy, love, and tears that Pilot Light draws on, I wouldn’t have been able to put the pieces together and find my marketing style in that flash of nerd-laced lightning.
My fellow quirkypreneurs, this shit is for you. It’s part classroom, part group therapy, part laboratory, part hermit-in-a-cave, and all magnificent. Bring the broken bits of your business and your Self to this work table and walk away with your toys intact, better than you ever dreamed.
Ellie Di, the headologist
Ah, that is fantastic.
(And so is Ellie. Should you need the hob-nailed boot of tough love, you should definitely check out her practical resources and coaching.)
But how did I get a testimonial that amazing?
Well, firstly I make fantastic offerings.
Secondly, I only sell them to gobsmackingly amazing people.
This sounds a bit simplistic, but it is definitely the biggest and hardest part.
The third part is to make it easy for these gobsmackingly amazing people to talk well about your fantastic offerings.
And that is where a good template comes in VERY handy.
What does a good template look like?
There’s no universal answer. But I’ll show you mine if you like.
If you like structure, here is a nifty format for testimonials. The goal is a story of your transformative journey, and also some quotable lines and phrases that I can pull out and use by themselves. (There are examples!)
1. What was your physical and emotional situation before we began the work? (“I had a waiting list as long as my arm, but no desire to do any of the work on it.”)
2. What was your biggest concern or sticking point about working with me on this? (“I was skeptical that Catherine could get me unstuck in just half an hour, but I was desperate enough to try anything.”)
3. What surprised you most about our work? (“I really wasn’t expecting to laugh as much as we did.”)
4. What changed for you during our work together? (“I could see how many restrictions I had put on myself that made no sense. No wonder I was so miserable!”)
5. In what tangible ways is your situation different – better, I hope! – now? (“I have fallen in love with my business again. My son says that he’s happy to see my teeth again. He means that I’m smiling!”)
6. Who would you recommend this offering to? (“If you’re an artisan who has lost their love for their craft in the busy-ness of business, you need this.”)
And lastly, please let us know how you’d prefer us to link to you!
Your name and title
A link to a photo of you
Thank you very much for doing this. You are wonderful.
The result? Amazing testimonials.
If you’d like to adapt my template for your own use, go right ahead.
If you’d like to be one of the people writing testimonials like this in a few months, then you should go right ahead and put in an application for The Pilot Light. It really is as transformative as Ellie says.